brandopus

We've just revamped Country Life packs with a simplified design that reinforces the brand message of butter sourced from the British countryside.  With Country Life firmly established as the number one British butter brand, we sought to reflect this authority through the pack design by enhancing the strength and impact of the identity by stripping back the design to present the brand in a more confident way.

Presenting the refreshed identity on an angle reflects the rural and straightforward nature of the brand. The new pack achieves greater stand out on shelf whilst further differentiating Country Life from its competitors at a brand level.

Paul Taylor, our Creative Director, comments on the design, "This was an opportunity to build on the distinctive brand identity that is now firmly established in the consumers mind. We have reduced the number of elements on the pack to allow us to strengthen and emphasise the visual equities that make the brand unique."

The new look is built upon the success of our previous design in 2009. Since then Country Life has cemented its position as the number one British butter brand.   The project rolls out across five variants this month, and continues our long term design partnership with DairyCrest: we also work across the Chedds, Utterly Butterly and Clover brands.

We're proud to have designed the branded packaging for Chedds, a new kids snacking range from Cathedral City, set to shake up the Kids’ Cheese Snacking category when it  launches in August in time for the ‘back to school' period.

Chedds is unique within a category that has suffered an image problem in recent years with some existing branded offerings being perceived by mums as processed and unnatural.  We were careful to retain the distinctive red of Cathedral City within the design, reassuring mums that just like the nations favourite cheese brand, Chedds offers a 100% natural product.

We embraced and developed the concept of a mouse character across the packaging, to inject streetwise personality and appeal to the product, and had great fun bringing the mouse character to life across all the various executions and inner packs which we hope kids will love and mums will trust.

BrandOpus have redesigned the Clover packaging to elevate the distinctive nature of the clover symbol, allowing it to play a more intrinsic role within the brand identity.

Packaging Review

We've given Dairy Crest's key butter brand Country Life a refreshed identity due to roll out into stores over the next few weeks. The idea behind the design was to reconnect the product with the British countryside, while making the brand more modern and relevant to today's consumers.