We celebrated winning prestigious gold and bronze Design Effectiveness Awards last night!
Our redesign of the Choc on Choc won gold, the judges having been impressed by the 1550% return on investment within only 6 months of launch. Since the revamp, Choc on Choc online sales have soared by 50 per cent to half a million pounds and Waitrose increased its Christmas order by 600 per cent, after the Easter order sold out in just four weeks.
Rocky took a bronze, the new design having established Rocky as a brand with attitude, giving it greater appeal to push the consumer market beyond just that of children’s lunchboxes. Taking inspiration from iconic rock style imagery, we created the Rocky Crest – a strong, iconic branded emblem to make the packs stand out.
Nir Wegrzyn, our founder and managing partner said: ‘We are ecstatic on winning two awards at the coveted DEA. It is rewarding to be recognised for the effectiveness of our work. When approaching a project return on investment is always front of mind, and to win the prestigious DEA is a high accolade indeed.’
For a full overview of each award winning entry please contact Charlotte Ellis on 020 7034 2706 or email firstname.lastname@example.org