The Opus

Cooking up exciting NPD designs for Choc on Choc

Posted on October 19, 2011 by Charlotte

Cooking up exciting NPD designs for Choc on Choc

In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD.  

The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience.  With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too. 

Click here to read more. 

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BrandOpus wins two Design Effectiveness Awards

Posted on February 20, 2011 by Charlotte

We celebrated winning prestigious gold and bronze Design Effectiveness Awards last night!

Our redesign of the Choc on Choc won gold, the judges having been impressed by the 1550% return on investment within only 6 months of launch. Since the revamp, Choc on Choc online sales have soared by 50 per cent to half a million pounds and Waitrose increased its Christmas order by 600 per cent, after the Easter order sold out in just four weeks.

Rocky took a bronze, the new design having established Rocky as a brand with attitude, giving it greater appeal to push the consumer market beyond just that of children’s lunchboxes.  Taking inspiration from iconic rock style imagery, we created the Rocky Crest – a strong, iconic branded emblem to make the packs stand out.

Nir Wegrzyn, our founder and managing partner said: ‘We are ecstatic on winning two awards at the coveted DEA. It is rewarding to be recognised for the effectiveness of our work. When approaching a project return on investment is always front of mind, and to win the prestigious DEA is a high accolade indeed.’

For a full overview of each award winning entry please contact Charlotte Ellis on 020 7034 2706 or email charlottee@brandopus.co.uk

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It's official, we're Agency of the Year!

Posted on October 20, 2010 by Charlotte

The Grocer Gramia Award Winners 2010

We were very proud to pick up three Grocer Gramia awards last night.

The first was for the brand identity and redesign for independent choclatier Choc on Choc.  Since the redesign, annual online sales have increased by 50%, John Lewis' Christmas order increased 300% year on year and Waitrose's Easter order sold out in just four weeks!

The second award was for the redesign of organic juice company Grove.  The new confident pack design has allowed Grove to become the leading brand with 60% value share, and sales of the Apple variant have increased  4-fold.

But the cherry on the cake was winning the coveted Agency of the Year award!

The Gramias (the Grocer Advertising and Marketing Industry Awards) recognise exceptional performance in the extremely competitive FMCG market, rewarding both client and agency for creative excellence and achievement.

For more information about our work please contact Charlotte Ellis on 020 7034 2706 or email charlottee@brandopus.co.uk

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Choc on Choc Relaunch

Posted on September 1, 2009 by Ed

BrandOpus have created a design that hints at the brand’s unique manufacturing process and evokes the handmade quality of the chocolates through an identity that visually echoes the idea of a classic hand stitched clothing label.

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