Chedds Set to Change Face of Cheese Snacking
Posted on July 6, 2011 by Charlotte
We're proud to have designed the branded packaging for Chedds, a new kids snacking range from Cathedral City, set to shake up the Kids’ Cheese Snacking category when it launches in August in time for the ‘back to school' period.
Chedds is unique within a category that has suffered an image problem in recent years with some existing branded offerings being perceived by mums as processed and unnatural. We were careful to retain the distinctive red of Cathedral City within the design, reassuring mums that just like the nations favourite cheese brand, Chedds offers a 100% natural product.
We embraced and developed the concept of a mouse character across the packaging, to inject streetwise personality and appeal to the product, and had great fun bringing the mouse character to life across all the various executions and inner packs which we hope kids will love and mums will trust.
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