brandopus

Often the world of FMCG brand design is much more than just packaging, but it's not so often that an agency receives a brief to create a giant vodka bottle, but that is just what happened to us recently. To mark the second year of partnership between Belvedere Vodka and (RED)TM we were briefed to create a two-metre bottle (BELVEDERE)RED Special Edition to stand on the red carpet at Cannes Film Festival.

Having already created the design for the second (BELVEDERE)RED Special Edition set to be launched later in 2012 to raise proceeds for the Global Fund^TM the world's leading financer of programs to fight HIV/AIDS in Africa, the challenge for us was to create a scale replica of the bottle to pique interest in the forthcoming launch.

The result was a red carpet hit, and we thought you might like to see some behind the scenes shots of the creation process. From a Polish vodka factory to the cinemas of Cannes Film Festival, France, via BrandOpus, London. The diary of a two-metre vodka bottle... 

The Big (RED) Bottle arrives at BrandOpus by lorry and takes six people to get it over the threshold and into the studio. After checking that all is well and the specially blown glass bottle has arrived in one piece following its journey across from Eastern Europe, it is tucked back into its travelling box and sent on to the model shop for a makeover.

An exact replica of the forthcoming second edition, to the layman it may seem simple, but creating a seamless layer of unscratchable, red chrome paint is no mean feat, and the creation and mounting of scaled-up decals on the bottle was quite the challenge...

After leaving the model makers, the bottle checks back in to BrandOpus for a final check before continuing its journey on to the South of France where it goes down a storm on the red carpet. Mission accomplished!

Belvedere Vodka has partnered with (RED)^TM to introduce the BrandOpus designed (BELVEDERE) RED Special Edition.  The world's first super premium vodka continues its partnership with (RED)^TM and its Special Edition to raise proceeds for the Global Fund^TM, the world's leading financer of programs to fight HIV/AIDS in Africa.  The special edition allows consumers to enjoy the same naturally smooth, unadulterated Belvedere vodka found within the original bottle, whilst helping to eliminate HIV/AIDS through a simple purchase of the Belvedere (PRODUCT)RED.

For (BELVEDERE)RED Special Edition, we built on the brand architecture we had already created for the brand over the course our four year partnership.  The result is a simple design that focuses on the colour, and the cause, without distracting from the core Belvedere equities.

Charles Gibb President of Belvedere, says, "The design that BrandOpus have created for the (BELVEDERE)RED Special Edition communicates the message that (PRODUCT)RED saves lives whilst retaining the Belvedere identity."

Belvedere are contributing 50% of profits from the sale of (BELVEDERE)RED Special Edition to the Global Fund.  (BELVEDERE)RED Special Edition is available in three sizes: 750 ml, 1 litre and 1.75 litre formats throughout the UK and 26 other markets worldwide now.

We recently designed the packaging for Belvedere’s latest product innovation and the first ‘occasion’ drink in the UK market - a Bloody Mary macerated vodka drink.

The challenge lay in developing a design for the Bloody Mary that sat comfortably within the macerated range, whilst generating the standout deserving of the world’s first drink-based maceration.

The product, launched at brunch events hosted by fashion designer Zac Posen in New York and London last week,  achieves its taste through Belvedere’s own natural process of maceration and is designed for those who ‘love to brunch’ as well as Bloody Mary drinkers.

Intense Unfiltered 80 signifies the ultimate in super premium vodka, Belvedere briefed us last year to create a design that visually reflects this product, unmatched within its category.

So it's great to see the end result featured in both Keyshia Cole's I Ain't Thru and the US version of La Roux's In For The Kill.

Keyshia Cole- I Ain't Thru (featuring Nicki Minaj)

La Roux- In For The Kill (US version)