brandopus

We're very proud this morning to see that the Plum Baby website  has gone live!  The website launch is the latest stage in the rebrand of Plum Baby, which has seen us create a simpler but more distinct and impactful identity that has been used across multiple branded touch-points, including the implementation of elements that we have designed being used on the Plum baby website.

The introduction of a clear brand architecture that has a consistent approach throughout the portfolio of SKUs to improve navigability- both online and in-store, making it easier for parents to feed their babies real, wholesome recipes that will help them to develop an appetite for life.

Plum Baby offers organic super-food products for babies made from its own original and innovative recipes. Founded in 2004 by Susie Willis, a chef frustrated with the choice of foods available for her own children, the product range includes meals and cereals for babies aged from four months to just under a year.

Paul is a founding partner and Creative Director at BrandOpus. He is responsible for the overall creative output across a wide and varying portfolio of mostly FMCG clients.

Paul's career in design began in 1995 when he joined JKR as a graduate. Eleven years later he had established himself as a senior design director and was ready for the challenge of setting up a new agency. 



Since co-founding BrandOpus in 2006, Paul and the five other partners have led the company to become the 10th biggest packaging agency in the UK, winning a range of awards, most notably a gold Design Effectiveness Award in 2011. 



Besides managing a creative team of 18 designers, Paul has a keen interest in football. Although his best playing days are behind him he continues to organise the weekly BrandOpus 5-a-side kickabout. 

Out of the studio, Paul enjoys spending time with his young family whilst getting stuck into his next 'grand design' DIY project.

Nir is the Managing Partner of BrandOpus, which he founded in 2006 to become one of the UK's leading design agencies. 

Over the past 5 years since doors opened the agency has developed an won six prestigious Design Effectiveness Awards, and has held The Grocer's Packaging Agency of the Year, title for two consecutive years.

Nir's career started in advertising, where he worked for FCB and Publicis, and ended as board account director at Lintas on Unilever and Economist accounts. In the design and branding field, Nir spent 10 years as managing director at JKR.

When not hard at work, Nir is a specialist lecturer on the London Business School MBA programme, is an avid supporter of Tottenham football club, a keen reader of psychology and has an unlimited amount of strong views on almost everything!