brandopus

We've been working with Willie's Cacao on a design project that takes the premium chocolate brand, and 'the adventure of real chocolate' to a wider audience.

Willie's Cacao, made famous by the Channel 4 series Willie's Wonky Chocolate Factory, is the only premium chocolate maker in the UK making cacao from 'bean to bar'.  The redesign sees a big expansion in the range, with the introduction of seven new variants, including milk and white chocolate for the first time. We have also refreshed the brand identity, heroing Willie Harcourt-Cooze, the man behind the brand. 

Willie himself says, "The BrandOpus redesign will be critical to help new people discover and understand the brand".  

The new design is hitting the shelves of Waitrose and top-end independents right now. Check it out for yourself, see if you agree with Willie, and remember to let us know your thoughts!

Interesting view on BBC's Made in Britain last night about how expertise in branding and marketing is one of Britain's most important exports, and how it is allowing the nation to stay ahead of its competitors in the global economy.  We were particularly thrilled when Evan Davis stopped in front of BrandOpus designed Fox's biscuit range to highlight the how proud we should be of our design skills!

Intense Unfiltered 80 signifies the ultimate in super premium vodka, Belvedere briefed us last year to create a design that visually reflects this product, unmatched within its category.

So it's great to see the end result featured in both Keyshia Cole's I Ain't Thru and the US version of La Roux's In For The Kill.

Keyshia Cole- I Ain't Thru (featuring Nicki Minaj)

La Roux- In For The Kill (US version)