brandopus

It's 2:30, they're an hour and a half late... that gives me 15 minutes (of fame perhaps? Bad joke...). Am I nervous or did my lunch just have too much garlic in it? Charlotte's excited, Charlotte's ALWAYS excited. Offset path, extrude, chop it out - use Penumbra Flare, people love Penumbra Flare. Why the hell did I iron a check shirt... that's the point of check isn't it, no ironing? What if they're wearing make-up, you know like guy make-up - how can I take anyone like that seriously?!

They've arrived... so that's what tailors are for. Ok, like the director said, poker face, if they want it lavender with rainbow gradient comic sans that's what they get. I can hear the silly music those shows have, new age/progressive salon - someone makes that music, someone has that job... What?! They're having lunch now... when am I going to design this thing? I mean it's one thing for TV to simplify and mis-represent the process but some work HAS to get done surely!!! Calm down - serenity now, serenity now. What's good? Well the cutter is simple, they have shown up and they're not as bigger idiots as the show makes them out to be, poor guys - people are going to hate them for no reason.

How heavy must that camera be? They're struggling, get a name guys... come on, 'Bitter Twisted' perfect for flavoured ale! Ok, style it up... Oh, hang on, yes! I can get a little idea in there - imagine it, to get an idea into a design on The Apprentice!!!

It's done, beautiful... I... actually this is good! Unbelievable. Sorry? What's that? We're not allowed that name...

We've scooped three trophies at tonight's Design Effectiveness Awards, hosted by the Design Business Association in London. 

The creation of the Buckwud brand for client Wellness Foods was awarded a prestigious Gold, our redesign work with Pipers Crisp Co. won a Silver award, while our work with leading independent brewer Hall & Woodhouse on the redesign of the Badger Ales brand achieved a bronze in the branded packaging design category. We have also made a massive jump forward in the league tables, and are now among the three most financially effective agencies in the UK.

The DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria.  As the design industry's equivalent of an IPA award in advertising, all winners having undergone two stages of rigorous judging, by two separate panels of business leaders, including senior marketers from brands such as Santander, TFL, John Lewis, Magner's, Oxfam and British Airways.

Year after year, winning case studies like Buckwud, Pipers Crisp Co. and Badger demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve. 

With less than a week to go we're excited to reveal the venues for our series of free seminars in Australia. Also, due to popular demand, we are announcing a second opportunity to see Design & Meaning in Sydney.

6 pm - 20 November - Alto, Melbourne

THE SCIENCE OF BRANDING: What really governs consumer decisions?

Join us on the top floor of the GPO Building in Melbourne for drinks, canapés and current insights into consumer decision-making, we'll answer such questions as...

• What is the latest thinking on consumer behaviour?
• If the consumer is irrational, how do we predict their decision making?
• How does cognitive science relate to my brand?

Places are free but almost fully booked, click here for your final chance to register

3 pm - 21 November - Concrete Blonde, Sydney

MEANING AND DESIGN: The semiotics of brands- what does your brand mean?

Due to popular demand we are repeating this seminar in Sydney. Join us at Concrete Blonde for drinks, canapés and current insights into brand devices and their hidden meanings, we'll answer such questions as...

• What are semiotics and why are they at the forefront of marketers minds right now?
• Do the subliminal meanings behind symbols really affect consumer-purchasing behaviour?
• How do I harness semiotics in my own brand design?

Places are free but limited, click here to register now

6 pm - 22nd November - ACCA, Melbourne

MEANING AND DESIGN: The semiotics of brands- what does your brand mean?

Join us at the award winning Australian Centre for Contemporary Art for drinks, canapés and current insights into brand devices and their hidden meanings, we'll answer such questions as...

• What are semiotics and why are they at the forefront of marketers minds right now?
• Do the subliminal meanings behind symbols really affect consumer-purchasing behaviour?
• How do I harness semiotics in my own brand design?

Places are free but limited, click here to register now

20 NOV - THE SCIENCE OF BRANDING

What really governs consumer decisions?

Join us for drinks, canapés and current insights into consumer decision-making, we'll answer such questions as...

• What is the latest thinking on consumer behaviour?
• If the consumer is irrational, how do we predict their decision making?
• How does cognitive science relate to my brand?

CLICK HERE TO REGISTER YOUR FREE PLACE FOR THE 20^TH NOVEMBER NOW

22 NOV - MEANING AND DESIGN 

Designing brands and searching for meaning.

Join us for drinks, canapés and current insights into brand devices and their hidden meanings, we'll answer such questions as...

• What are semiotics and why are they at the forefront of marketers minds right now?
• Do the subliminal meanings behind symbols really affect consumer-purchasing behaviour?
• How do I harness semiotics in my own brand design?

CLICK HERE TO REGISTER YOUR FREE PLACE FOR THE 22^ND NOVEMBER NOW