Fresh back into the office from our company weekend away we were greeted with some great news. BrandOpus were ranked thirteen in marketing magazine The Drum's list of the Top 100 design agencies. We were delighted to rank amongst some of the most exciting creative agencies in the UK, and particularly proud to note that we are the youngest to feature in the Top 25!
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We picked up three awards at last night's Design Effectiveness Awards, hosted by the Design Business Association. Our work with Twinings landed two silver awards, whilst our redesign of UK's leading honey brand Rowse scooped us a bronze in the branded packaging design category.
We also celebrated making a massive jump forward in the effectiveness league tables. We are now among the five most financially effective agencies in the UK, meaning that when clients choose to work with us they know that they are getting the all important return on investment that great design strategy can achieve.
For those not in the know, the DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria. We're particularly proud of the wins, which are the design industry's equivalent of the advertising industry's IPA awards, because all entries had undergone two stages of rigorous judging by business leaders, including company directors from Lloyds TSB, Sainsbury's, Samsung and GlaxoSmithKline.
In terms of results Twinings Florals, the limited edition range of four fragrant blends that we created, overachieved first year sales forecasts by 157.7%. Whilst Twinings Earl Grey became the number one selling Earl Grey blend across all retailers following our redesign, allowing a 29% increase in the rate of sale of Twinings Earl Grey and helping the brand to achieved it's highest weekly share for three years in both the speciality and Earl Grey markets. Rowse honey benefitted from 11% increase in distribution across major accounts and a 28% increase in consumer brand awareness following relaunch with new designs created by us.
For more examples of our award winning work, take a peek at a few case studies, if you want to find out more about how BrandOpus can create effective design for your brand drop Avril Tooley a line avrilt@brandopus.com
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Happy New Year to one and all!It certainly has been for us- we arrived back into the studio earlier this week to discover that The Drum have crowned us their London Agency of the Year. The national marketing magazine's New Years Honours list recognised a handful of agencies across a range of other disciplines, but we were delighted to be awarded in the design category, reflecting how much of our work in 2011 took us beyond pure packaging and across other brand touch points too.
It's really nice to get such recognition especially in a national magazine, well done to all the team, and thanks to all our clients who helped us to get there.
You can read the article online, or read the larger article in the magazine featuring a picture of all our lovely faces.
