We have helped Fox's venture into the world of savoury snacks, creating the designs for Magnificos, a new range of baked bites which launched into stores just a few days ago.
Aimed at group occasions, Magnificos come in a 150-gram format, perfect for sharing. The concept of the Victorian circus inspired the design of Magnificos, the pack echoing the quirky world of the Fox's brand, which has dedicated itself to producing innovative, imaginative and indulgent treats since it was founded in 1853.
The range comes in three flavour variants: Red Chilli & Lime, Mature Cheddar & Spring Onion, and Sea Salt & Black Pepper, each presented by circus personalities on the front of pack. The muted colours are featured on a brown paper bag background, whilst the tops of packs form a larger string of bunting when merchandised side by side in store, appealing to younger and older children alike.
Valued as £391m and growing at a strong 10%, Savoury Biscuits (which includes Crackers & Crispbread) accounts for 17% of the Total Biscuit market and is seen as an area of strong opportunity for Fox's, and we look forward to hearing how the designs fare on shelf.