Belvedere target brunch with Bloody Mary Maceration
Posted on April 20, 2011 by Charlotte
We recently designed the packaging for Belvedere’s latest product innovation and the first ‘occasion’ drink in the UK market - a Bloody Mary macerated vodka drink.
The challenge lay in developing a design for the Bloody Mary that sat comfortably within the macerated range, whilst generating the standout deserving of the world’s first drink-based maceration.
The product, launched at brunch events hosted by fashion designer Zac Posen in New York and London last week, achieves its taste through Belvedere’s own natural process of maceration and is designed for those who ‘love to brunch’ as well as Bloody Mary drinkers.
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